{"id":1243,"date":"2025-12-14T04:27:13","date_gmt":"2025-12-14T04:27:13","guid":{"rendered":"https:\/\/tetsu811.com\/website-migration-seo-guide\/"},"modified":"2025-12-14T04:27:21","modified_gmt":"2025-12-14T04:27:21","slug":"website-migration-seo-guide","status":"publish","type":"post","link":"https:\/\/tetsu811.com\/ja\/website-migration-seo-guide\/","title":{"rendered":"\u5c4b\u99ac\u600e\u9ebc\u9ede\u5212\u7b97 \u7db2\u7ad9\u9077\u79fbSEO\u653b\u7565 \u7db2\u57df\u4e3b\u6a5f\u642c\u5bb6\u6307\u5357"},"content":{"rendered":"

\u4ec0\u9ebc\u662f\u7db2\u7ad9\u9077\u79fb\uff08Website Migration\uff09\uff1f<\/h2>\n
\n \"\u7db2\u7ad9\u5f9e\u4e00\u500b\u4f3a\u670d\u5668\u5c0f\u5fc3\u9077\u79fb\u5230\u53e6\u4e00\u500b\u4f3a\u670d\u5668\u7684\u63d2\u5716\uff0c\u986f\u793a\u9f52\u8f2a\u8207\u8cc7\u6599\u6d41\uff0c\u80cc\u666f\u70ba\u85cd\u7da0\u6f38\u5c64\u8207\u7db2\u8def\u7dda\u689d\uff0c\u5f37\u8abf\u7cbe\u6e96\u6280\u8853\"
\n<\/figure>\n

\u60f3\u50cf\u4e00\u4e0b\uff0c\u4f60\u7684\u7db2\u7ad9\u5c31\u50cf\u4e00\u68df\u623f\u5b50\uff0c\u9700\u8981\u5f9e\u820a\u5740\u642c\u5230\u65b0\u5730\u65b9\u3002\u7db2\u7ad9\u9077\u79fb\u5c31\u662f\u9019\u500b\u904e\u7a0b\uff0c\u5c07\u5167\u5bb9\u3001\u7a0b\u5f0f\u78bc\u3001\u8cc7\u6599\u5eab\uff0c\u751a\u81f3\u7db2\u57df\u6216\u4e3b\u6a5f\u4f9b\u61c9\u5546\u5168\u90e8\u8f49\u79fb\u904e\u53bb\u3002\u9019\u4e0d\u53ea\u662f\u8907\u88fd\u6a94\u6848\u90a3\u9ebc\u7c21\u55ae\uff0c\u800c\u662f\u500b\u9700\u8981\u4ed4\u7d30\u898f\u5283\u7684\u5c08\u6848\uff0c\u901a\u5e38\u70ba\u4e86\u63d0\u5347\u6548\u80fd\u3001\u589e\u52a0\u529f\u80fd\uff0c\u6216\u52a0\u5f37\u5b89\u5168\u3002<\/p>\n

\u6bcf\u500b\u9077\u79fb\u6848\u5b50\u5927\u5c0f\u4e0d\u4e00\uff0c\u8907\u96dc\u5ea6\u4e5f\u4e0d\u540c\u3002\u6bd4\u65b9\u8aaa\uff0c\u5f9e\u4e00\u500b\u4f3a\u670d\u5668\u63db\u5230\u53e6\u4e00\u500b\uff0c\u53ef\u80fd\u53ea\u9700\u6539 DNS \u8a2d\u5b9a\u4e26\u540c\u6b65\u6a94\u6848\u3002\u4f46\u5982\u679c\u4f60\u9084\u8981\u8abf\u6574\u7db2\u7ad9\u7d50\u69cb\u3001\u63db CMS \u5e73\u53f0\uff0c\u6216\u6539\u7db2\u57df\uff0c\u90a3\u98a8\u96aa\u5c31\u5927\u4e86\u8a31\u591a\uff0c\u6280\u8853\u6311\u6230\u4e5f\u8ddf\u8457\u4f86\u3002<\/p>\n

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\u7db2\u7ad9\u9077\u79fb\u6539\u8b8a\u4e86\u7db2\u7ad9\u7684\u9aa8\u67b6\uff0c\u5c0d\u641c\u5c0b\u5f15\u64ce\u800c\u8a00\uff0c\u9019\u5c31\u50cf\u623f\u5b50\u63db\u4e86\u5730\u5740\u6216\u5927\u7ffb\u4fee\u3002\u722c\u87f2\u6a5f\u5668\u4eba\u7fd2\u6163\u8d70\u820a\u8def\u5f91\u4f86\u6293\u53d6\u548c\u8a18\u9304\u5167\u5bb9\uff0c\u4e00\u65e6\u8def\u5f91\u3001\u5167\u5bb9\u6216\u5f8c\u7aef\u8b8a\u52d5\uff0c\u5b83\u5011\u53ef\u80fd\u641e\u4e0d\u6e05\u695a\u72c0\u6cc1\uff0c\u5c0e\u81f4\u7db2\u7ad9\u6392\u540d\u4e0b\u6ed1\u6216\u6d41\u91cf\u4e2d\u65b7\u3002<\/p>\n

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\u5982\u4f55\u898f\u5283\u7db2\u7ad9\u9077\u79fb\u4ee5\u964d\u4f4eSEO\u98a8\u96aa\uff1f<\/h2>\n
\n \"\u7db2\u7ad9\u9077\u79fb\u898f\u5283\u5716\u8868\u63d2\u5716\uff0c\u986f\u793a\u5be9\u6838\u3001\u7b56\u7565\u3001\u57f7\u884c\u8207\u76e3\u6e2c\u968e\u6bb5\uff0c\u5404\u968e\u6bb5\u4ee5\u5716\u793a\u9023\u7d50\uff0c\u5448\u73fe\u7121\u7e2b\u6d41\u7a0b\u7684\u7c21\u7d04\u98a8\u683c\"
\n<\/figure>\n

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\u63a5\u4e0b\u4f86\uff0c\u756b\u51fa\u5b8c\u6574\u85cd\u5716\u3002\u65b0\u7db2\u7ad9\u67b6\u69cb\u600e\u9ebc\u8a2d\u8a08\uff1fURL \u91cd\u5b9a\u5411\u600e\u9ebc\u5b89\u6392\uff1f\u5167\u5bb9\u8981\u600e\u9ebc\u8655\u7406\uff1f\u6280\u8853 SEO \u53c8\u8a72\u512a\u5316\u54ea\u4e9b\u9ede\uff1f\u6c7a\u5b9a\u597d\u54ea\u4e9b URL \u7528 301 \u91cd\u5b9a\u5411\uff0c\u54ea\u4e9b\u5167\u5bb9\u5408\u4f75\u6216\u66f4\u65b0\u3002\u63d0\u524d\u5efa\u597d XML \u7db2\u7ad9\u5730\u5716\uff0c\u5728\u6e2c\u8a66\u74b0\u5883\u8dd1\u4e00\u904d\uff0c\u78ba\u8a8d\u4e00\u5207\u9806\u66a2\uff0c\u5225\u7b49\u5230\u4e0a\u7dda\u624d\u51fa\u5305\u3002<\/p>\n

\u7db2\u7ad9\u9077\u79fb\u904e\u7a0b\u4e2d\u61c9\u6ce8\u610f\u54ea\u4e9b\u6280\u8853\u6027SEO\u7d30\u7bc0\uff1f<\/h2>\n

\u57f7\u884c\u6642\uff0c\u6280\u8853\u74b0\u7bc0\u6c7a\u5b9a\u6210\u6557\u3002\u91cd\u9ede\u5728\u65bc\u6b63\u78ba\u7684 301 \u91cd\u5b9a\u5411\uff0c\u8b93\u820a\u9801\u9762\u7684\u6d41\u91cf\u548c\u6b0a\u91cd\u5e73\u7a69\u8f49\u79fb\u5230\u65b0\u9801\uff0c\u907f\u514d\u4e00\u5806 404 \u932f\u8aa4\u9801\u9762\u5687\u8dd1\u7528\u6236\u6216\u722c\u87f2\u3002\u6bcf\u500b\u820a URL \u90fd\u8981\u5c0d\u61c9\u65b0\u4f4d\u7f6e\uff0c\u6e2c\u8a66\u5230\u6ef4\u6c34\u4e0d\u6f0f\u3002<\/p>\n

\u65b0\u7db2\u7ad9\u7684 XML \u7db2\u7ad9\u5730\u5716<\/a> \u8981\u66f4\u65b0\uff0c\u99ac\u4e0a\u63d0\u4ea4\u7d66\u641c\u5c0b\u5f15\u64ce\uff0c\u5e6b\u722c\u87f2\u52a0\u901f\u767c\u73fe\u65b0\u5167\u5bb9\u3002\u6aa2\u67e5 robots.txt<\/code> \u6a94\u6848\uff0c\u5225\u4e0d\u5c0f\u5fc3\u64cb\u4f4f\u91cd\u8981\u9801\u9762\u3002\u5982\u679c\u4f60\u7528 CMS\uff0c\u78ba\u8a8d Canonical \u6a19\u7c64\u3001Meta \u63cf\u8ff0\u548c\u6a19\u984c\u6a19\u7c64\u90fd\u8a2d\u5c0d\u3002\u7db2\u7ad9\u901f\u5ea6\u4e5f\u8981\u628a\u95dc\uff0c\u6280\u8853\u5c0f\u6bdb\u75c5\u53ef\u80fd\u6bc0\u6389\u6574\u500b SEO\u3002<\/p>\n

\u9077\u79fb\u5f8c\u5982\u4f55\u76e3\u6e2c\u7db2\u7ad9\u7684SEO\u8868\u73fe\u4e26\u89e3\u6c7a\u554f\u984c\uff1f<\/h2>\n
\n \"\u6578\u4f4d\u5730\u5716\u63d2\u5716\u986f\u793a\u7db2\u7ad9\u5716\u793a\u8207\u641c\u5c0b\u5f15\u64ce\u6a5f\u5668\u4eba\u63a2\u7d22\u8def\u5f91\uff0c\u5f9e\u820a\u4f4d\u7f6e\u6307\u5411\u65b0\u4f4d\u7f6e\uff0c\u4f7f\u7528\u9bae\u8c54\u8272\u5f69\u5f37\u8abf\u641c\u5c0b\u6d41\u7a0b\"
\n<\/figure>\n

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\n
\n

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\n

\u6311\u6d41\u91cf\u4f4e\u7684\u6642\u6bb5\u884c\u52d5\u6700\u597d\uff0c\u6bd4\u5982\u9031\u672b\u6216\u975e\u9ad8\u5cf0\u671f\u3002\u9019\u6a23\u80fd\u6e1b\u4f4e\u5f71\u97ff\uff0c\u7559\u6642\u9593\u8655\u7406\u610f\u5916\uff0c\u8b93\u641c\u5c0b\u5f15\u64ce\u6162\u6162\u91cd\u65b0\u7d22\u5f15\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n

301\u91cd\u5b9a\u5411\u548c302\u91cd\u5b9a\u5411\u6709\u4ec0\u9ebc\u5340\u5225\uff1f<\/h3>\n
\n

301 \u662f\u6c38\u4e45\u8f49\u79fb\uff0c\u5e7e\u4e4e\u5168\u6578\u50b3\u905e\u820a\u9801\u6b0a\u91cd\uff0c\u9069\u5408\u7db2\u7ad9\u9077\u79fb\u3002302 \u53ea\u662f\u66ab\u6642\u7684\uff0c\u4e0d\u50b3\u6b0a\u91cd\uff0c\u7528\u5728\u77ed\u671f\u8b8a\u52d5\u6216\u6e2c\u8a66\uff0c\u5343\u842c\u5225\u62ff\u4f86\u6c38\u4e45\u7528\uff0c\u5426\u5247\u50b7 SEO\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n

\u9077\u79fb\u5f8c\uff0c\u6211\u7684\u7db2\u7ad9\u6703\u7acb\u5373\u6062\u5fa9\u6392\u540d\u55ce\uff1f<\/h3>\n
\n

\u4e0d\u898b\u5f97\u3002\u641c\u5c0b\u5f15\u64ce\u5f97\u82b1\u6642\u9593\u91cd\u65b0\u722c\u53d6\u3001\u7d22\u5f15\u548c\u8a55\u4f30\uff0c\u53ef\u80fd\u5e7e\u5929\u5230\u5e7e\u500b\u6708\uff0c\u8996\u7db2\u7ad9\u5927\u5c0f\u548c\u9077\u79fb\u8907\u96dc\u5ea6\u800c\u5b9a\u3002\u904e\u6e21\u671f\u6392\u540d\u548c\u6d41\u91cf\u5e38\u6709\u8d77\u4f0f\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n

\u5982\u679c\u6211\u7684\u7db2\u57df\u4e5f\u8981\u8b8a\u66f4\uff0cSEO\u6703\u53d7\u5230\u4ec0\u9ebc\u5f71\u97ff\uff1f<\/h3>\n
\n

\u7db2\u57df\u8b8a\u66f4\u885d\u64ca\u66f4\u5927\uff0c\u641c\u5c0b\u5f15\u64ce\u5f97\u5f9e\u982d\u5efa\u4fe1\u4efb\u548c\u6b0a\u91cd\u3002\u9664\u4e86\u5168\u6578 URL \u91cd\u5b9a\u5411\uff0c\u9084\u8981\u901a\u77e5 Google Search Console\uff0c\u6301\u7e8c\u8ffd\u8e64\u65b0\u820a\u7db2\u57df\uff0c\u78ba\u4fdd\u6b0a\u91cd\u8f49\u79fb\u9806\u5229\u3002<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n

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\n

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