{"id":852,"date":"2025-03-18T17:17:38","date_gmt":"2025-03-18T17:17:38","guid":{"rendered":"https:\/\/tetsu811.com\/?p=852"},"modified":"2025-03-18T17:18:29","modified_gmt":"2025-03-18T17:18:29","slug":"what-is-dau-wau-mau","status":"publish","type":"post","link":"https:\/\/tetsu811.com\/ja\/what-is-dau-wau-mau\/","title":{"rendered":"\u4ec0\u9ebc\u662f DAU\u3001WAU\u3001MAU\uff1fApp \u884c\u92b7\u904b\u71df\u5fc5\u770b\u7684 3 \u500b\u6307\u6a19\uff01"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8edf\u9ad4\u696d\u5728\u770b App \u6216\u7db2\u7ad9\u6642\uff0c\u4e00\u5b9a\u90fd\u6703\u770b\u00a0<strong>DAU \u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u3001WAU \u6bcf\u9031\u6d3b\u8e8d\u7528\u6236\u6216 MAU \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236<\/strong>\u9019\u4e09\u500b\u6307\u6a19\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u6211\u5011\u5728\u505a\u8edf\u9ad4\u6578\u64da\u5206\u6790\u6642\uff0c\u9019\u4e9b\u6307\u6a19\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u7406\u89e3\u6709\u591a\u5c11\u4eba\u5728\u4f7f\u7528\u9019\u500b\u8edf\u9ad4\uff0c\u9032\u800c\u91dd\u5c0d\u4e0d\u540c\u91cf\u9ad4\u7684 App \u53bb\u770b\u4e0d\u540c\u7684\u6307\u6a19\uff0c\u505a\u4e0d\u540c\u7684\u884c\u92b7 or \u904b\u71df\u898f\u5283\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-1.png\" alt=\"\" class=\"wp-image-855\" srcset=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-1.png 960w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-1-300x169.png 300w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-1-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dau-daily-active-users-\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236-\u7c21\u7a31\u65e5\u6d3b\">DAU\uff08Daily Active Users\uff09\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u7c21\u7a31\u65e5\u6d3b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DAU \u5c31\u662f\u6bcf\u5929\u6709\u591a\u5c11\u4e0d\u540c\u7684\u4eba\u4f7f\u7528\u9019\u500b\u8edf\u9ad4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8209\u4f8b\u8aaa\u660e\uff1a<\/strong>&nbsp;\u60f3\u50cf\u4e00\u4e0b\uff0c\u4f60\u548c\u4f60\u7684\u670b\u53cb\u5011\u90fd\u6709\u4e00\u500b\u624b\u6a5f\u904a\u6232\u61c9\u7528\u7a0b\u5f0f\u3002\u4eca\u5929\u6709 10,000 \u500b\u4eba\u4f7f\u7528\u9019\u500b\u904a\u6232\uff0c\u90a3\u4eca\u5929\u7684 DAU \u5c31\u662f 10,000\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"wau-weekly-active-users-\u6bcf\u9031\u6d3b\u8e8d\u7528\u6236-\u7c21\u7a31\u9031\u6d3b\">WAU\uff08Weekly Active Users\uff09\u6bcf\u9031\u6d3b\u8e8d\u7528\u6236\uff0c\u7c21\u7a31\u9031\u6d3b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WAU \u5c31\u662f\u6bcf\u9031\u6709\u591a\u5c11\u4e0d\u540c\u7684\u4eba\u4f7f\u7528\u9019\u500b\u8edf\u9ad4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8209\u4f8b\u8aaa\u660e\uff1a<\/strong>&nbsp;\u5982\u679c\u9019\u4e00\u9031\uff0c\u6709 30,000 \u500b<strong>\u4e0d\u540c\u7684\u4eba<\/strong>\u4f7f\u7528\u904e\u9019\u500b\u904a\u6232\uff0c\u90a3\u9019\u4e00\u9031\u7684 WAU \u5c31\u662f 30,000\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mau-monthly-active-users-\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236-\u7c21\u7a31\u6708\u6d3b\">MAU\uff08Monthly Active Users\uff09\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u7c21\u7a31\u6708\u6d3b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MAU \u5c31\u662f\u6bcf\u6708\u6709\u591a\u5c11\u4e0d\u540c\u7684\u4eba\u4f7f\u7528\u9019\u500b\u8edf\u9ad4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8209\u4f8b\u8aaa\u660e\uff1a<\/strong>&nbsp;\u5982\u679c\u9019\u500b\u6708\uff0c\u6709 100,000 \u500b<strong>\u4e0d\u540c\u7684\u4eba<\/strong>\u4f7f\u7528\u904e\u9019\u500b\u904a\u6232\uff0c\u90a3\u9019\u500b\u6708\u7684 MAU \u5c31\u662f 100,000\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5207\u8a18\uff0cWAU \u548c MAU \u6240\u8a08\u7b97\u7684\u6578\u5b57\u70ba\u300c\u4e0d\u540c\u7684\u4eba\u300d\uff0c\u610f\u5373\u6578\u5b57\u8981\u6392\u9664\u91cd\u8907\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6709\u4e00\u500b\u4eba\u4e00\u5929\u4e0a\u7dda 10 \u6b21\uff0c\u4e00\u9031\u4e0a\u7dda 50 \u6b21\uff0c\u4e00\u500b\u6708\u4e0a\u7dda 150 \u6b21\u9019\u6a23\u9084\u662f\u88ab\u8a08\u7b97\u70ba\u4e00\u6b21\u65e5\u6d3b\uff0c\u4e00\u6b21\u9031\u6d3b\u8ddf\u4e00\u6b21\u6708\u6d3b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"dau-wau-mau-\u7684\u6578\u64da\u610f\u7fa9\">DAU\u3001WAU\u3001MAU \u7684\u6578\u64da\u610f\u7fa9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u4e9b\u6307\u6a19\u53ef\u4ee5\u5e6b\u52a9\u6211\u5011\u77e5\u9053<strong>\u8edf\u9ad4\u4f7f\u7528\u8005\u91cf\u9ad4\u7684\u5927\u5c0f<\/strong>\u4ee5\u53ca\u77e5\u9053<strong>\u7528\u6236\u5c0d\u65bc\u9019\u500b\u7522\u54c1\u7684\u4f7f\u7528\u983b\u7387\u6216\u4f9d\u8cf4\u7a0b\u5ea6<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u822c\u4f86\u8aaa\u9019 3 \u7a2e\u6578\u64da\u7684\u6578\u503c\u6703\u662f MAU &gt; WAU &gt; DAU\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7576\u9019 3 \u500b\u6578\u64da\u5dee\u8ddd\u8d8a\u5927\uff0c\u4ee3\u8868\u9019\u500b\u7522\u54c1\u5c0d\u7528\u6236\u4f86\u8aaa\u4e0d\u662f\u525b\u6027\u9700\u6c42\uff0c\u53ef\u80fd\u4e0d\u7528\u6bcf\u5929\u6253\u958b\uff0c\u5076\u723e\u4e00\u5468\u6216\u4e00\u500b\u6708\u958b\u4e00\u6b21\u5c31\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46\u5982\u679c\u9019 3 \u500b\u6578\u64da\u5dee\u8ddd\u8d8a\u5c0f\uff0c\u5c31\u4ee3\u8868\u9019\u500b\u7522\u54c1\u5c0d\u7528\u6236\u4f86\u8aaa\u662f\u525b\u6027\u9700\u6c42\uff0c\u9700\u8981\u6bcf\u5929\u3001\u6bcf\u5468\u3001\u6bcf\u6708\u90fd\u4e0a\u7dda\u4f7f\u7528\uff0cMAU\u3001WAU\u3001DAU \u5c31\u6703\u8da8\u8fd1\u4e00\u81f4\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-2.png\" alt=\"\" class=\"wp-image-856 lazyload\" data-srcset=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-2.png 960w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-2-300x169.png 300w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-2-768x432.png 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4f9d\u7167\u7522\u54c1\u7279\u6027\u9078\u64c7\u4e0d\u540c\u6642\u9593\u5468\u671f\u7684\u89c0\u5bdf\u6307\u6a19\">\u4f9d\u7167\u7522\u54c1\u7279\u6027\u9078\u64c7\u4e0d\u540c\u6642\u9593\u5468\u671f\u7684\u89c0\u5bdf\u6307\u6a19<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u662f\u6bcf\u500b\u7522\u54c1\u90fd\u9069\u5408\u770b\u65e5\u6d3b\uff0c\u56e0\u70ba\u53ef\u80fd\u6709\u4e9b\u7522\u54c1\u4e0d\u662f\u525b\u6027\u9700\u6c42\uff0c\u53ef\u80fd\u6bcf\u5468\u6216\u6bcf\u6708\u770b\u4e00\u6b21\u5c31\u597d\uff0c\u9019\u6642\u5019\u7528 DAU \u53bb\u7576\u4f5c\u89c0\u5bdf\u6307\u6a19\u5c31\u8f03\u4e0d\u9069\u5408\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u7406\uff0c\u5982\u679c\u6709\u4e9b\u7522\u54c1\u6709\u7279\u5225\u7684\u4f7f\u7528\u983b\u7387\u6216\u884c\u70ba\uff0c\u4f8b\u5982\u80a1\u5e02\u985e App \u56e0\u70ba\u5047\u65e5\u6c92\u6709\u958b\u76e4\uff0c\u6240\u4ee5\u7528 DAU \u53bb\u770b\u5047\u65e5\u90fd\u6703\u6bd4\u5e73\u65e5\u4f4e\u5f88\u591a\uff0c\u800c\u80a1\u5e02\u53c8\u662f\u6bcf\u5468\u4e00\u5faa\u74b0\uff0c\u56e0\u6b64\u7528 WAU \u4f86\u89c0\u5bdf\u6703\u6bd4\u8f03\u597d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u7406\uff0c\u50cf\u767c\u7968\u514c\u734e\u985e App \u53ef\u80fd\u5c31\u662f\u96a8\u8457\u5169\u500b\u6708\u4e00\u6b21\u7684\u767c\u7968\u958b\u8b1b\u6703\u6709\u4f7f\u7528\u7684\u9ad8\u5cf0\uff0c\u56e0\u6b64\u53ef\u80fd\u7528 MAU \u751a\u81f3\u662f\u958b\u734e\u6708\u4efd\u7684 MAU \u76f8\u6bd4\uff0c\u6c92\u958b\u734e\u6708\u4efd\u7684 MAU \u4e92\u76f8\u6bd4\u8f03\u624d\u6703\u662f\u6bd4\u8f03\u6070\u7576\u7684\u89c0\u5bdf\u65b9\u5f0f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" data-src=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-3.png\" alt=\"\" class=\"wp-image-857 lazyload\" data-srcset=\"https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-3.png 960w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-3-300x169.png 300w, https:\/\/tetsu811.com\/wp-content\/uploads\/2025\/03\/Tetsu-\u793e\u7fa4-3-768x432.png 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u5982\u4f55\u8a08\u7b97\u9019\u4e9b\u6578\u64da\">\u5982\u4f55\u8a08\u7b97\u9019\u4e9b\u6578\u64da\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u9019\u908a\u8981\u770b\u662f\u6578\u64da\u4f86\u6e90\u662f\u7b2c\u4e09\u65b9\u670d\u52d9\uff08GA\u3001Firebase\u3001Flurry\u2026\uff09\u9084\u662f\u7528\u81ea\u5df1\u516c\u53f8\u7684\u5f8c\u7aef\u7d00\u9304\uff0c\u5982\u679c\u662f\u7b2c\u4e09\u65b9\u670d\u52d9\u8981\u53bb\u770b\u6e05\u695a\u6578\u64da\u7684\u5b9a\u7fa9\u3001\u6578\u64da\u7684\u6642\u9593\u7b49\u5b9a\u7fa9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6bcf\u65e5\uff08Daily\uff09\uff1a<\/strong>&nbsp;\u4e00\u822c\u6211\u5011\u6307\u4e00\u500b\u81ea\u7136\u65e5\uff0c\u5373 0:00 \u5230 24:00\u3002(\u5982\u679c\u662f\u7b2c\u4e09\u65b9\u670d\u52d9\u5247\u8981\u6ce8\u610f\u6642\u5340\uff0c\u662f GTM+0 \u9084\u662f GTM+8)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6bcf\u6708\uff08Monthly\uff09\uff1a<\/strong>&nbsp;\u7576\u6708\u81f3\u5c11\u6d3b\u8e8d\u4e00\u6b21\u7684\u7528\u6236\u7e3d\u6578\u3002\uff08\u540c\u4e00\u500b\u6708\u591a\u6b21\u6253\u958b\u53ea\u8a18\u9304\u70ba\u4e00\u6b21\u6708\u6d3b\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4ec0\u9ebc\u662f-\u6d3b\u8e8d\">\u4ec0\u9ebc\u662f\u300c\u6d3b\u8e8d\u300d\uff1f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6d3b\u8e8d\u7684\u5b9a\u7fa9\u53ef\u4ee5\u6709\u4e0d\u540c\u7684\u6a19\u6e96\uff0c\u6700\u7c21\u55ae\u7684\u6d3b\u8e8d\u6307\u7684\u662f\u7528\u6236\u6253\u958b\u61c9\u7528\u7a0b\u5f0f\u4e2d\u5c31\u7b97\uff0c\u4e5f\u53ef\u4ee5\u662f\u5b8c\u6210\u7279\u5b9a\u52d5\u4f5c\u5f8c\u624d\u7b97\u6d3b\u8e8d\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<ul 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